WSSDA Direct is a newsmagazine published three to four times a year primarily for WSSDA members, the second largest collection of elected officials in Washington state. WSSDA members are the 1,477 school directors who govern school districts with a combined annual budget of over $15 billion, and employ approximately 120,000 people.

The news, information and stories published in Direct are selected to help empower school directors with tools, knowledge and skills to govern with excellence and advocate for public education.

Circulation

Total printed circulation is approximately 2500, including school board members, legislators, school district staff, and other regional and state government employees. Each issue is also posted on WSSDA’s website as a PDF, and they receive up to 5000 clicks per issue.

Rates

$900 for a full page (2 spots) $450 for a half-page (6 spots) $225 for a quarter page (8 spots)
2 spots $900 for a full page
6 spots $450 for a half-page
8 spots $225 for a quarter page

2024 Production

Spring Issue:
Mailing end of May

Summer/Fall Issue:
Mailing end of August

Winter Issue:
Mailing mid-January

Availability of Ad Space

  • WSSDA reviews all requests to advertise according to Operating Policy 5400.
  • Advertising space will be available on a first-come, first-served basis
  • As space is filled, interested parties will be placed on a wait list and contacted in the event that additional advertising space becomes available, for example, if an issue runs larger than norma

Guidelines

For more information, please refer to our advertising limitations and general guidelines.

full page and quarter page specs
half page specs

Contact Us

To inquire about advertising specs or design, contact:

Robby McClellan

Graphic Designer